| 000 | 00550nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c11771 _d11771 |
||
| 005 | 20221115173642.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781578512492 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.827 _bHIL |
||
| 100 |
_aHill, Sam _93422 |
||
| 245 | 4 | _aInfinite asset: managing brands to build new value | |
| 260 |
_aBoston: _bHravard Business Review, _c2001 |
||
| 300 | _axii, 238p. | ||
| 500 | _aIncludes index | ||
| 650 |
_aMarketing Management _965947 |
||
| 700 |
_aLederer, Chris _94514 |
||
| 942 | _cBK | ||