000 | 00509nam a2200169Ia 4500 | ||
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005 | 20250802105326.0 | ||
008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a658.802 _bWES |
||
100 |
_aWest, Douglas _9685395 |
||
245 |
_aStrategic marketing _b: creating competitive advantage |
||
260 |
_aNew York: _bOxford Uninversity Press, _c2007 |
||
650 |
_aMarketing | _96158 |
||
653 | _aDecision making - marketing | ||
654 | _aStrategic planning | ||
942 | _cBK | ||
999 |
_c11770 _d11770 |