| 000 | 00528nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-1-57851-798-5 | ||
| 040 | _aUPES LIBRARY | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _b27 MOS |
||
| 100 | _aMoser, Mike | ||
| 245 | _aUnited we brand : How to create a cohesive brand that's seen, heard, and remembered | ||
| 260 |
_aBoston _bHarvard Business School _c2003 |
||
| 300 | _axvii, 165 | ||
| 650 | _aManagement | ||
| 650 | _aNew products-Brand-management | ||
| 942 | _cDD | ||
| 999 |
_c11762 _d11762 |
||