000 00470nam a2200193Ia 4500
999 _c11728
_d11728
008 140515s9999||||xx |||||||||||||| ||und||
020 _a9788126516049
040 _aUPES LIBRARY
_bEnglish
082 _a658.8
_bAAK
100 _aAaker, David A
_923
245 _aStrategic market management
260 _aNew Delhi:
_bWiley India,
_c2008
300 _a356p.
650 _aManagement
_943883
650 _aMarketing
_96158
942 _cBK