| 000 | 00508nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c11708 _d11708 |
||
| 005 | 20180505150954.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-1-4221-2876-3 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658 _bAAK |
||
| 100 |
_aAaker, David A _923 |
||
| 245 | _aSpanning silos : the new CMO imperative | ||
| 260 |
_aBoston: _bHarvard Business School, _c2008 |
||
| 300 | _axviii, 217p. | ||
| 650 |
_aManagement _965743 |
||
| 650 |
_aMarketing management _965744 |
||
| 942 | _cBK | ||