| 000 | 00630nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20231106105953.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9789353160777 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.8 _bZET |
||
| 245 |
_aService marketing _b: Integrating customer focus across the firm |
||
| 250 | _a7th | ||
| 260 |
_aNew Delhi: _bMcGraw Hill, _c2018 |
||
| 300 | _a582p. | ||
| 650 |
_aMarketing _96158 |
||
| 653 | _aCustomer services - marketing | ||
| 654 | _aRelationship marketing | ||
| 700 |
_aBitner, Mary Jo _9895 |
||
| 700 |
_aGremler, Dwayne D. _4, et.al. _972221 |
||
| 942 | _cBK | ||
| 999 |
_c11691 _d11691 |
||