000 00591nam a2200205Ia 4500
999 _c11659
_d11659
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008 140515s9999||||xx |||||||||||||| ||und||
020 _a9781591391968
040 _aUPES LIBRARY
_bEnglish
082 _a658
_bNUN
100 _aNunes, Paul
_95595
245 _aMass affluence : 7 new rules of marketing to today's consumer
260 _aBoston:
_bHarvard Business School,
_c2004
300 _axvii, 269p.
500 _aIncludes index
650 _aManagement
_965702
650 _aMarketing Management
_965703
700 _aJohnson, Brian
_93763
942 _cBK