000 | 00610nam a2200205Ia 4500 | ||
---|---|---|---|
005 | 20231108120612.0 | ||
008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
020 | _a978-1-57851-600-1 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a658.8 _bKOT |
||
100 |
_aKotler, Philip _96916 |
||
245 | _aMarketing moves : A new approach to profits, growth, and renewal | ||
260 |
_aBoston : _bHarvard Business School, _c2002 |
||
300 | _axii, 193p. | ||
650 | _aManagement | ||
650 | _aMarketing management | ||
650 |
_aTelemarketing management _9765825 |
||
700 |
_aJain, Dipak C _9745456 |
||
942 | _cBK | ||
999 |
_c11639 _d11639 |