000 00610nam a2200205Ia 4500
005 20231108120612.0
008 140515s9999||||xx |||||||||||||| ||und||
020 _a978-1-57851-600-1
040 _aUPES LIBRARY
_bEnglish
082 _a658.8
_bKOT
100 _aKotler, Philip
_96916
245 _aMarketing moves : A new approach to profits, growth, and renewal
260 _aBoston :
_bHarvard Business School,
_c2002
300 _axii, 193p.
650 _aManagement
650 _aMarketing management
650 _aTelemarketing management
_9765825
700 _aJain, Dipak C
_9745456
942 _cBK
999 _c11639
_d11639