| 000 | 00570nam a2200193Ia 4500 | ||
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| 005 | 20210714125911.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a81-242-0292-3 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.8 _bSMI |
||
| 100 |
_aSmith, Paul _929908 |
||
| 245 |
_aHandbook of strategic marketing communication _b: new ways to build and integrate communication |
||
| 260 |
_aNew Delhi : _bCrest Publishing, _c2003 |
||
| 300 | _a300p. | ||
| 650 | _aManagement | ||
| 650 | _aMarketing Management | ||
| 700 |
_aBerry, Chris _9720 |
||
| 942 | _cBK | ||
| 999 |
_c11530 _d11530 |
||