000 00521nam a2200193Ia 4500
008 140515s9999||||xx |||||||||||||| ||und||
020 _a978-0-87584-444-8
040 _aUPES LIBRARY
041 _aEnglish
082 _a658.8
_bCES
100 _aCespedes, Frank V
245 _aConcurrent marketing : integrating product, sales and serving
260 _aBoston
_bHarvard Business School
_c1995
300 _axxvii, 307
650 _aManagement
650 _aMarketing
650 _aSales management
942 _cDD
999 _c11495
_d11495