000 | 00521nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
020 | _a978-0-87584-444-8 | ||
040 | _aUPES LIBRARY | ||
041 | _aEnglish | ||
082 |
_a658.8 _bCES |
||
100 | _aCespedes, Frank V | ||
245 | _aConcurrent marketing : integrating product, sales and serving | ||
260 |
_aBoston _bHarvard Business School _c1995 |
||
300 | _axxvii, 307 | ||
650 | _aManagement | ||
650 | _aMarketing | ||
650 | _aSales management | ||
942 | _cDD | ||
999 |
_c11495 _d11495 |