000 00509nam a2200193Ia 4500
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020 _a8120321839
040 _aUPES LIBRARY
_bEnglish
082 _a658.8
_bSRI
100 _aSrinivasan, R
_98246
245 _aCase studies in marketing
_b: the Indian context
250 _a2nd ed.
260 _aNew Delhi :
_bPrentice Hall of India,
_c2002
300 _a270p.
650 _aManagement
653 _aMarketing
942 _cBK
999 _c11480
_d11480