000			00523nam a2200181Ia 4500
005			20231108111505.0
008			140515s9999||||xx |||||||||||||| ||und||
020			_a978-1-57851-221-8
040			_aUPES LIBRARY _bEnglish
082			_a658.421 _bKOE
100			_aKoehn, Nancy F _94202
245			_aBrand new: How entrepreneurs earned consumer's trust from wedgwood to dell
260			_aBoston : _bHarvard Business School, _c2001
300			_a469p.
650			_aBranding _96235
650			_aManagement
942			_cBK
999			_c10955 _d10955