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Marketing of financial services

By:

Bapat, Dhananjay

Material type: Text

Text

TextPublication details: Wiley India, New Delhi : 2015Description: xxxii, 327pISBN:

9789351191001

Subject(s):

Marketing

DDC classification:

658.8 BAP

Average rating: 0.0 (0 votes)

Holdings ( 3 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Reference Books	Management Library R-20-Reference Section	Reference	658.8 BAP (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD46465
Books Lending	Management Library L16-Lending section		658.8 BAP (Browse shelf(Opens below))		Available		DD47212
Books Lending	Management Library L16-Lending section		658.8 BAP (Browse shelf(Opens below))		Available		DD47213

Total holds: 0

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Previous	658.8 BAI Marketing	658.8 BAL Services marketing and management	658.8 BAP Marketing of financial services	658.8 BAP Marketing of financial services	658.8 BAR Gaining and sustaining competitive advantage	658.8 BAR Gaining and sustaining competitive advantage	658.8 BES Market-Based Management : Strategies for Growing Customer Value and Profitability	Next

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