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Marketing of services: the Indian experience
Material type:
TextPublication details: Gurgaon: Macmillan, 2005Description: xiii, 445pISBN: - 140392760X
- 658.8 CHO
| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Management Library L16-Lending section | 658.8 CHO (Browse shelf(Opens below)) | Available | DD37294 |
Total holds: 0
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| 658.8 CHI Gamification marketing | 658.8 CHI Gamification marketing | 658.8 CHI Gamification marketing | 658.8 CHO Marketing of services: the Indian experience | 658.8 CLO Service marketing : operation management and strategy | 658.8 COO Competitive intelligence | 658.8 COU Strategic supply management : principles, theories and practice |
Reprint 2013
Includes index