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Humanizing big data : Marketing at the meeting of data, social sicence and consumer insight
Material type:
TextPublication details: New Delhi Kogan Page 2015Description: x, 212pISBN: - 9780749472115
- 658.83 STR
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Management Library R-21-Reference Section | Reference | 658.83 STR (Browse shelf(Opens below)) | Reference Books (Not For Loan) | DD29580 |
Total holds: 0
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| 658.83 BOY Marketing research : text and cases | 658.83 BRA Marketing research : tools & techniques | 658.83 MAL Marketing research : an applied orientation | 658.83 STR Humanizing big data | 658.83 TUL Marketing research : Measurement and methods | 658.834 LAU Business analytics for sales and marketing managers | 658.834 SAH Consumer behaviour |