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Authenticity: what consumers really want

By:

Gilmore, JamesH

Contributor(s):

Pine B. Joseph

Material type: Text

Text

TextPublication details: Harvard Business Review, Boston: 2007Description: xiii, 299pISBN:

9781591391456

Subject(s):

Product Management

DDC classification:

658 GIL

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Novels/Fiction/Non-Fiction	Central LIBRARY R11 - SPECIAL COLLECTION	Fiction/Non-Fiction	658 GIL (Browse shelf(Opens below))		Available		DD51036

Total holds: 0

Browsing Central LIBRARY shelves, Shelving location: R11 - SPECIAL COLLECTION, Collection: Fiction/Non-Fiction Close shelf browser (Hides shelf browser)

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Previous	658 EVA Blown to bits: how the new economics of information transforms strategy	658 EZR Virtual competition : the promise and perils of the algorithm-driven economy	658 FAR Productivity imperative : wealth and poverty in the global economy	658 GIL Authenticity: what consumers really want	658 GOF Why should anyone work here : What it takes to create an authentic organization	658 GOF Clever : leading your smartest, most creative people	658 GOV Other side of innovation: solving the execution challenge	Next

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