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Reputation : realizing value from the corporate image

By:

Fombrun, Charles J

Material type: Text

Text

TextPublication details: Boston: Hravard Business Review, 1996Description: x, 441pISBN:

978-0-87584-633-0

Subject(s):

Marketing

DDC classification:

659.2 FOM

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L15-Lending section	659.2 FOM (Browse shelf(Opens below))		Available		DD34238
Books Lending	Management Library L16-Lending section	659.2 FOM (Browse shelf(Opens below))		Available		DD24625

Total holds: 0

Browsing Management Library shelves, Shelving location: L16-Lending section Close shelf browser (Hides shelf browser)

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Previous	659.1 092 CRU Man who sold America	659.1 HES Ownership quotient : Putting the service profit chain to work for unbeatable competitive advantage	659.111 HOL Manage The Media: Don't let the Media Manage you	659.2 FOM Reputation : realizing value from the corporate image	659.2 LUT Public relations campaigns : an integrated approach	661.804068 BOW When markets quake : The management challenge of restructuring industry	670.427 GIL Markets of one : Creating customer unique value through mass customization	Next

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