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Advertising : principles and practices
Material type:
TextPublication details: New Delhi : Prentice Hall of India, 2002Edition: 5th edDescription: 562pISBN: - 8120321278
- 659.1 WEL
| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Management Library | 659.1 WEL (Browse shelf(Opens below)) | Available | DD2881 | ||||
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Management Library L17-Lending Section | 659.1 WEL (Browse shelf(Opens below)) | Available | DD12127 | ||||
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Management Library L15-Lending section | 659.1 WEL (Browse shelf(Opens below)) | Available | DD4091 | ||||
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Management Library L19-Lending Section | 659.1 WEL (Browse shelf(Opens below)) | Available | DD282 |
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| 659.1 SHA Advertising and promotion : an IMC perspective | 659.1 SHA Advertising, planning 7 decision making | 659.1 SHI Advertising and promotion | 659.1 WEL Advertising : principles and practices | 659.1 WEL Advertising : principles and practice | 659.1 WIL Contemporary advertising | 659.1 WIL Contemporary advertising |