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Authenticity : What consumers really want
Material type:
TextPublication details: Boston: Harvard Business Review, 2007ISBN: - 978-1-59139-145-6
- 658.8343 GIL
| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Management Library L16-Lending section | 658.8343 GIL (Browse shelf(Opens below)) | Available | DD24170 |
Total holds: 0
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| 658.8342 SCH;SOB Consumer behavior | 658.8342 SHA Consumer behaviour & market research | 658.8342 SUM Marketing research and consumer behaviour | 658.8343 GIL Authenticity : What consumers really want | 658.84 0951 SIL $10 trillion prize : Captivating the newly affluent in China and India | 658.84 BOW Strategic marketing channel management | 658.84 BOW Strategic marketing channel management |