Brand glossary
Material type:
TextPublication details: New York: Palgrave Macmillan, 2007Subject(s): DDC classification: - 658.827 SWY
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Management Library R-20-Reference Section | Reference | 658.827 SWY (Browse shelf(Opens below)) | Reference Books (Not For Loan) | DD13489 |
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| 658.827 BEV Brand management | 658.827 ROW Digital branding : A complete step by step guide to strategy ,tactics and measurement | 658.827 SRI Future of branding | 658.827 SWY Brand glossary | 658.830 28 BAT Management Ideas in Action | 658.83 BIR Effective use of market research : How to drive and focus better business decisions | 658.83 BLA State of the art : marketing research |