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Promotion management
Material type:
TextPublication details: New Delhi: AITBS, 2002Description: 743pISBN: - 817473077X
- 658.82 BUR
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Books Lending
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Management Library L15-Lending section | 658.82 BUR (Browse shelf(Opens below)) | Available | DD4894 | |||||
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Books Lending
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Management Library R-21-Reference Section | Reference | 659.104 BUR (Browse shelf(Opens below)) | Reference Books (Not For Loan) | DD11912 |
Total holds: 0
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| 659.1 SEM Promotion and integrated marketing communication | 659.1 SHA Advertising and promotion : an IMC perspective | 659.1 SHA Advertising : planning and implementation | 659.104 BUR Promotion management | 659.2 CEN Public relations practice: managerial case studies and problems |