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Value merchants : Demonstrating and documenting superior value in business markets

By:

Anderson, James C

Contributor(s):

Kumar, Nirmalaya

Material type: Text

Text

TextLanguage: English Publication details: Boston Harvard Business Review 2007Description: xiii, 215ISBN:

978-1-4221-0335-7

Subject(s):

DDC classification:

658.804 AND

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658.804 AND (Browse shelf(Opens below))		Available		DD24765

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Previous	658.802 SIR Integrated Marketing Communications A Strategic Approach	658.802 SMI Strategic marketing communication	658.802 XAV Strategic marketing : a guide for developing sustainable competitive advantage	658.804 AND Value merchants : Demonstrating and documenting superior value in business markets	658.809 HOF Marketing of services	658.809 KOH Marketing of agricultural products	658.81 AGA Sales and distribution management	Next

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