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Infinite asset: managing brands to build new value

By:

Hill, Sam

Contributor(s):

Lederer, Chris

Material type: Text

Text

TextPublication details: Boston: Hravard Business Review, 2001Description: xii, 238pISBN:

9781578512492

Subject(s):

Marketing Management

DDC classification:

658.827 HIL

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Special Collection	Central LIBRARY R11 - SPECIAL COLLECTION	Fiction/Non-Fiction	658.827 HIL (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD51275
Books Lending	Management Library L16-Lending section		658.8, 27 HIL (Browse shelf(Opens below))		Available		DD24440

Total holds: 0

Browsing Central LIBRARY shelves, Shelving location: R11 - SPECIAL COLLECTION, Collection: Fiction/Non-Fiction Close shelf browser (Hides shelf browser)

Previous						No cover image available No cover image available		Next
Previous	658.8 ELL Marketing for growth : the role of marketers in driving revenues and profits	658.812 HBR Making customers matter	658.812 WAY Customer connections : New strategies for growth	658.827 HIL Infinite asset: managing brands to build new value	658.827 KUM Private label strategy : How to meet the store brand challenge	796.35 SAH Think and win like Dhoni : 5 success secrets	800 KAL Mare sapno ka bharat	Next

Includes index

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