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Market-Based Management : Strategies for Growing Customer Value and Profitability

By:

Best, Roger J

Material type: Text

Text

TextPublication details: New Delhi: Prentice Hall of India, 2005Edition: 4th edSubject(s):

Management

DDC classification:

658.8 BES

Average rating: 0.0 (0 votes)

Holdings ( 2 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658.8 BES (Browse shelf(Opens below))		Available		DD4299
Books Lending	Management Library L16-Lending section	658.8 BES (Browse shelf(Opens below))		Available		DD12132

Total holds: 0

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Previous	658.8 BAP Marketing of financial services	658.8 BAR Gaining and sustaining competitive advantage	658.8 BAR Gaining and sustaining competitive advantage	658.8 BES Market-Based Management : Strategies for Growing Customer Value and Profitability	658.8 BES Market-Based Management : Strategies for Growing Customer Value and Profitability	658.8 BHA Cases in marketing management	658.8 BHA Indian marketing : The case studies	Next

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