Essentials of marketing research (Record no. 96643)

MARC details
000 -LEADER
fixed length control field 00594nam a2200217Ia 4500
005 - DATE & TIME
control field 20241224072512.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180308s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788131502815
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 #0 - TITLE STATEMENT
Title Essentials of marketing research
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi:
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Pages xvii, 414p.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing Management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Babin, Barry J.
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 10664
650 ## - SUBJECT
-- 63661
650 ## - SUBJECT
-- 63662
700 ## - ADDED ENTRY PERSONAL NAME
-- 10667
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Koha collection
    Dewey Decimal Classification     Management Library Central LIBRARY L16-Lending section 04/07/2018 Book World 550.00 3 658.8 ZIK DD50053 12/24/2024 12/24/2024 1100.00 03/15/2018 Books Lending  
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Library Management Library L16-Lending section 04/07/2018 Book World 550.00   658.8 ZIK DD50052 04/05/2018   1100.00 03/15/2018 Reference Books Reference