Marketing analytics (Record no. 827649)

MARC details
000 -LEADER
fixed length control field 00618 a2200217 4500
005 - DATE & TIME
control field 20250619150819.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240306b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9789354242625
Qualifying information Paperback
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Seema
245 ## - TITLE STATEMENT
Title Marketing analytics
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wiley,
Place of publication, distribution, etc New Delhi :
Date of publication, distribution, etc 2021
300 ## - PHYSICAL DESCRIPTION
Pages xxii, 374p.
440 ## - SERIES STATEMENT
Series Title Wiley analytics series for management
500 ## - GENERAL NOTE
General note Reprint 2024
650 ## - SUBJECT
Subject Management
653 ## - Subject
Subject Marketing management
700 ## - ADDED ENTRY PERSONAL NAME
Relator Code Co-Author
Added Entry Personal Name Jathar, Avadhoot
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 70165
440 ## - SERIES STATEMENT
-- 768856
650 ## - SUBJECT
-- 769922
700 ## - ADDED ENTRY PERSONAL NAME
-- 768857
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Koha renewals Koha out on loan Koha collection
    Dewey Decimal Classification     Management Library Law Library L15-Lending section 03/06/2024 SBD Subscription Service 939.00 3 658.8 GUP DD68765 11/27/2024 11/27/2024 1878.00 03/06/2024 Books Lending   12/24/2024  
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Library Management Library R-20-Reference Section 03/06/2024 SBD Subscription Service 939.00 1 658.8 GUP DD68762 07/22/2025 10/07/2024 1878.00 03/06/2024 Reference Books      
    Dewey Decimal Classification     Management Library Management Library   03/06/2024 SBD Subscription Service 939.00 6 658.8 GUP DD68764 05/14/2025 04/02/2025 1878.00 03/06/2024 Books Lending 2    
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 03/06/2024 SBD Subscription Service 939.00 2 658.8 GUP DD68766 12/12/2024 10/21/2024 1878.00 03/06/2024 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L15-Lending section 03/06/2024 SBD Subscription Service 939.00 7 658.8 GUP DD68763 04/29/2025 04/15/2025 1878.00 03/06/2024 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L15-Lending section 05/03/2025   999.00 1 658.8 GUP DD70709 06/19/2025 06/19/2025 1998.00 05/03/2025 Books Lending   12/24/2025 Management
    Dewey Decimal Classification     Management Library Management Library   05/03/2025   699.30   658.8 GUP DD70708 05/03/2025   999.00 05/03/2025 Books Lending     Management
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Library Management Library L15-Lending section 05/03/2025   699.30   658.8 GUP DD70707 05/03/2025   999.00 05/03/2025 Books Lending     Management