Smart persuasion (Record no. 827643)

MARC details
000 -LEADER
fixed length control field 00522 a2200181 4500
005 - DATE & TIME
control field 20240401173435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240401b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781798004180
Qualifying information Paperback
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 004.36
Book Number AIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aime, Philippe
245 ## - TITLE STATEMENT
Title Smart persuasion
Sub Title : how elite marketers influence consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Convertize Ltd,
Place of publication, distribution, etc UK :
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Pages xviii, 254p.
650 ## - SUBJECT
Subject Web design
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Grunbeck, Jochen
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 769737
650 ## - SUBJECT
-- 50279
700 ## - ADDED ENTRY PERSONAL NAME
-- 769738
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Computer Science Central LIBRARY Central LIBRARY R1-1F REFERENCE SECTION 03/30/2024 TV Enterprises 5622.50   004.36 AIM DD69925 04/24/2024 11245.00 03/30/2024 Reference Books