How brands grow (Record no. 827108)

MARC details
000 -LEADER
fixed length control field 00498 a2200181 4500
005 - DATE & TIME
control field 20240331103309.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240331b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780195573565
Qualifying information Hardbound
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sharp, Byron
245 ## - TITLE STATEMENT
Title How brands grow
Sub Title : : what marketers don't know
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Oxford,
Place of publication, distribution, etc Australia :
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Pages xvii, 228p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Branding(Marketing)
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 769677
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Design Studies Central LIBRARY Central LIBRARY R29-2F SOD LIBRARY 03/23/2024 Atlantic 2753.90   658.83 SHA DD69885 04/01/2024 5507.80 03/23/2024 Lending - SOD