Marketing research (Record no. 826931)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00518 a2200193 4500 |
| 005 - DATE & TIME | |
| control field | 20250724135845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240104b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353433291 |
| Qualifying information | Paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 |
| Book Number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxiii, 955p. |
| 650 ## - SUBJECT | |
| Subject | Marketing research |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Dash, Satyabhusan |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 4796 |
| 650 ## - SUBJECT | |
| -- | 6177 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 1862 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type | Koha renewals | Koha out on loan | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | Central LIBRARY | Law Library | L16-Lending section | 01/03/2024 | Book World | 940.00 | 4 | 658.83 MAL | DD66752 | 07/24/2025 | 1880.00 | 12/29/2023 | Books Lending | 1 | 08/25/2025 | 07/24/2025 | ||||
| Dewey Decimal Classification | Reference Books (Not For Loan) | Management | Central LIBRARY | Management Library | R-20-Reference Section | 01/03/2024 | Book World | 940.00 | 658.83 MAL | DD66750 | 12/29/2023 | 1880.00 | 12/29/2023 | Reference Books | |||||||
| Dewey Decimal Classification | Management | Central LIBRARY | Management Library | L16-Lending section | 01/03/2024 | Book World | 940.00 | 8 | 658.83 MAL | DD66751 | 07/24/2025 | 1880.00 | 12/29/2023 | Books Lending | 3 | 08/25/2025 | 07/24/2025 | ||||
| Dewey Decimal Classification | Management | Central LIBRARY | Management Library | L14-Lending section | 01/03/2024 | Book World | 940.00 | 4 | 658.83 MAL | DD66753 | 05/14/2024 | 1880.00 | 12/29/2023 | Books Lending | 4 | 06/28/2024 | 05/14/2024 | ||||
| Dewey Decimal Classification | Management | Central LIBRARY | Management Library | L16-Lending section | 01/03/2024 | Book World | 940.00 | 7 | 658.83 MAL | DD66754 | 07/24/2025 | 1880.00 | 12/29/2023 | Books Lending | 7 | 08/25/2025 | 07/24/2025 |