Marketing management (Record no. 826930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551 a2200205 4500 |
| 005 - DATE & TIME | |
| control field | 20250627161158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240104b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789356062665 |
| Qualifying information | Paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxiii, 596p. |
| 650 ## - SUBJECT | |
| Subject | Marketing management |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Keller, Kevin Lane |
| 705 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Chernev, Alexander |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 6916 |
| 650 ## - SUBJECT | |
| -- | 767806 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 9155 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type | Koha out on loan | Koha date last borrowed | Koha renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | Central LIBRARY | Central LIBRARY | L17-GF Room No.1 | 12/30/2023 | Book World | 1050.00 | 3 | 658.8 KOT | DD66969 | 12/16/2024 | 2100.00 | 12/30/2023 | Books Lending | 11/20/2024 | 6 | |||||
| Dewey Decimal Classification | Reference Books (Not For Loan) | Reference | Management Library | Law Library | R-20-Reference Section | 12/29/2023 | Book World | 1050.00 | 658.8 KOT | DD66745 | 05/12/2025 | 2100.00 | 12/29/2023 | Reference Books | |||||||
| Dewey Decimal Classification | Management | Management Library | Law Library | L15-Lending section | 12/29/2023 | Book World | 1050.00 | 5 | 658.8 KOT | DD66749 | 06/03/2025 | 2100.00 | 12/29/2023 | Books Lending | 12/31/2025 | 06/03/2025 | |||||
| Dewey Decimal Classification | Management | Management Library | Law Library | L16-Lending section | 12/29/2023 | Book World | 1050.00 | 13 | 658.8 KOT | DD66748 | 06/05/2025 | 2100.00 | 12/29/2023 | Books Lending | 12/31/2025 | 06/05/2025 | 6 | ||||
| Dewey Decimal Classification | Management | Management Library | Law Library | L16-Lending section | 12/29/2023 | Book World | 1050.00 | 9 | 658.8 KOT | DD66746 | 06/27/2025 | 2100.00 | 12/29/2023 | Books Lending | 08/04/2025 | 06/27/2025 | 3 | ||||
| Dewey Decimal Classification | Management | Management Library | Law Library | L15-Lending section | 12/29/2023 | Book World | 1050.00 | 5 | 658.8 KOT | DD66747 | 09/27/2024 | 2100.00 | 12/29/2023 | Books Lending | 10/22/2024 | 09/27/2024 | 4 |