Marketing analytics (Record no. 825657)

MARC details
000 -LEADER
fixed length control field 00549 a2200193 4500
005 - DATE & TIME
control field 20240220152519.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240220b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9789356400634
Qualifying information Paperback
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number PAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmatier, Robert W.
245 ## - TITLE STATEMENT
Title Marketing analytics
Sub Title : based on first principles
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Bloomsbury,
Place of publication, distribution, etc New Delhi :
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Pages xxvi, 399p.
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Petersen, J. Andrew
705 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Germann, Frank
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 768592
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 768593
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Management Library Management Library L16-Lending section 02/20/2024 SBD Subscription Service 899.00   658.8 PAL DD68170 02/20/2024 1798.00 02/20/2024 Books Lending