Digital marketing analytics (Record no. 760804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00670nam a22002297a 4500 |
| 005 - DATE & TIME | |
| control field | 20220919153138.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151014b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353430191 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | HEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hemann, Chuck |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing analytics |
| Sub Title | : making sense of consumer data in a digital world |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xviii, 252p.. |
| 500 ## - GENERAL NOTE | |
| General note | Including index |
| 650 ## - SUBJECT | |
| Subject | Marketing |
| 653 ## - Subject | |
| Subject | Digital marketing |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Relator Code | Co-Author |
| Added Entry Personal Name | Burbary, Ken |
| 705 ## - ADDED ENTRY PERSONAL NAME | |
| Relator Code | Co-Author |
| Added Entry Personal Name | Owyang, Jeremiah |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 687225 |
| 650 ## - SUBJECT | |
| -- | 6158 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 687226 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Nonpublic note (lost item payment) | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | Central LIBRARY | Central LIBRARY | L17-GF Room No.1 | 04/20/2022 | Complimentary | 425.00 | 1 | 658.8 HEM | G3411 | 10/12/2022 | 09/19/2022 | 04/20/2022 | Books Lending | Donated by Rajeev Kumar Attri, Librarian UPES | ||||||
| Dewey Decimal Classification | Management | Management Library | Management Library | R-21-Reference Section | 04/11/2022 | Complimentary | 425.00 | 1 | 658.8 HEM | G3410 | 05/23/2022 | 04/12/2022 | 850.00 | 04/11/2022 | Donated by Rajeev Kumar Attri, Librarian UPES | Books Lending | Donated by Rajeev Kumar Attri, Librarian UPES |