Foundations of advertising : (Record no. 760471)

MARC details
000 -LEADER
fixed length control field 00543nam a2200205Ia 4500
005 - DATE & TIME
control field 20211021124740.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Field link and sequence number 9789352994076
020 ## - ISBN
International Standard Book Number 9789352994076
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla, SA
245 ## - TITLE STATEMENT
Title Foundations of advertising :
Sub Title theory and practices
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai :
Name of publisher, distributor, etc Himalaya Publishing,
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Pages 592p.
650 ## - SUBJECT
Subject Management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Sethia, K C
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Management Library Management Library L19-Lending Section 06/03/2014 Complimentary 675.00 659.1 CHA G197 10/21/2021 1350.00 06/03/2014 Books Lending