Global marketing (Record no. 734018)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00620nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20250124134244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200130b ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780815367703 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | ALO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alon, Ilan |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Sub Title | : Contemporary theory, practice, and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Routledge, |
| Name of publisher, distributor, etc | New York : |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxvi, 699p. |
| 650 ## - SUBJECT | |
| Subject | Management |
| 650 ## - SUBJECT | |
| Subject | Export Marketing |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Jaffe, Eugene |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Prange, Christiane |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 651484 |
| 650 ## - SUBJECT | |
| -- | 651485 |
| 650 ## - SUBJECT | |
| -- | 84099 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 651486 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 651487 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha renewals | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | Management Library | Management Library | 02/20/2020 | Complimentary | 995.00 | 3 | 1 | 658.8 ALO | G3030 | 04/14/2025 | 01/24/2025 | 1990.00 | 02/20/2020 | Books Lending |