Contemporary advertising (Record no. 388)

MARC details
000 -LEADER
fixed length control field 00489nam a2200193Ia 4500
005 - DATE & TIME
control field 20240724113808.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140514s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780070667662
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name William, Arens
245 ## - TITLE STATEMENT
Title Contemporary advertising
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2008
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Tata McGraw Hill,
300 ## - PHYSICAL DESCRIPTION
Pages 614+p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
942 ## - Item Type
Koha item type Text Books - SOB
100 ## - MAIN ENTRY--PERSONAL NAME
-- 10894
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Shelving location Koha date last borrowed
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27930 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27931 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27932 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27933 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27934 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27935 05/16/2014 1690.00 08/11/2010 Text Books - SOB L17-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27936 05/16/2014 1690.00 08/11/2010 Text Books - SOB L17-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27937 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27938 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00 1 659.1 WIL BB27939 12/27/2021 1690.00 08/11/2010 Text Books - SOB L19-Lending Section 12/20/2021
        Course Book Management Management Library Management Library 05/16/2014 845.00 1 659.1 WIL BB27940 02/05/2025 1690.00 08/11/2010 Text Books - SOB L17-Lending Section 07/24/2024
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27941 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27942 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27943 05/16/2014 1690.00 08/11/2010 Text Books - SOB L17-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27944 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27945 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27946 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00 2 659.1 WIL BB27947 12/20/2021 1690.00 08/11/2010 Text Books - SOB L17-Lending Section 12/07/2021
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27948 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27949 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27950 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27951 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27952 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27953 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27954 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27955 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27956 05/16/2014 1690.00 08/11/2010 Text Books - SOB    
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27957 05/16/2014 1690.00 08/11/2010 Text Books - SOB L17-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27958 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27959 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27960 05/16/2014 1690.00 08/11/2010 Text Books - SOB L17-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27961 05/16/2014 1690.00 08/11/2010 Text Books - SOB L19-Lending Section  
        Course Book Management Management Library Management Library 05/16/2014 845.00   659.1 WIL BB27962 05/16/2014 1690.00 08/11/2010 Text Books - SOB L17-Lending Section