Building better brands : a comprehensive guide to brand strategy and Identity development (Record no. 30941)

MARC details
000 -LEADER
fixed length control field 00534nam a22001817a 4500
005 - DATE & TIME
control field 20241114143625.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170424b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781440331435
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 721
Book Number LER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lerman, Scott
245 ## - TITLE STATEMENT
Title Building better brands : a comprehensive guide to brand strategy and Identity development
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Canada:
Name of publisher, distributor, etc Fraser Direct,
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Pages 199p.
650 ## - SUBJECT
Subject Design
650 ## - SUBJECT
Subject Building Design
942 ## - Item Type
Koha item type Lending - SOD
100 ## - MAIN ENTRY--PERSONAL NAME
-- 50255
650 ## - SUBJECT
-- 50257
650 ## - SUBJECT
-- 18130
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Design Studies Central LIBRARY Central LIBRARY R26-2F-SOD LIBRARY 04/24/2017   2775.31 6 1 721 LER DD39991 11/25/2024 11/14/2024 5550.62 03/08/2017 Lending - SOD