Packaging the brand : the relationship between packaging design and brand identity (Record no. 30920)

MARC details
000 -LEADER
fixed length control field 00561nam a22001937a 4500
005 - DATE & TIME
control field 20190909101039.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170424b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9782940411412
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 745.2
Book Number AMB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ambrose, Gavin
245 ## - TITLE STATEMENT
Title Packaging the brand : the relationship between packaging design and brand identity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Switzerland
Name of publisher, distributor, etc AVA,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Pages 207p.
650 ## - SUBJECT
Subject Design
650 ## - SUBJECT
Subject Packaging Design
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Harris, Paul
942 ## - Item Type
Koha item type Lending - SOD
100 ## - MAIN ENTRY--PERSONAL NAME
-- 18102
650 ## - SUBJECT
-- 50189
650 ## - SUBJECT
-- 20895
700 ## - ADDED ENTRY PERSONAL NAME
-- 18104
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Design Studies Central LIBRARY Central LIBRARY R27-2F SOD LIBRARY 04/24/2017   3305.13 3 745.2 AMB DD39947 09/09/2019 09/09/2019 6610.26 04/24/2017 Lending - SOD