Consumer behaviour and advertising management (Record no. 28916)

MARC details
000 -LEADER
fixed length control field 00472nam a22001697a 4500
005 - DATE & TIME
control field 20240124130551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161024b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9798122419473
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8342
Book Number KHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Khan, Matin
245 ## - TITLE STATEMENT
Title Consumer behaviour and advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc New Age International,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Pages xv, 374p.
650 ## - SUBJECT
Subject Management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 32895
650 ## - SUBJECT
-- 34499
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 10/24/2016 Complimentary 195.00 5 3 658.8342 KHA DD37586 02/02/2024 01/24/2024 390.00 10/22/2016 Books Lending