Marketing dynamics: theory and practice (Record no. 28762)

MARC details
000 -LEADER
fixed length control field 00492nam a22001817a 4500
005 - DATE & TIME
control field 20250619110632.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161007b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9788122419429
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number RAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rajagopal
245 ## - TITLE STATEMENT
Title Marketing dynamics: theory and practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New delhi:
Name of publisher, distributor, etc New Age International,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Pages xii, 414p.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT
Subject Marketing management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 32236
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L15-Lending section 10/07/2016 Complimentary 250.00   658.8 RAJ DD37292 10/07/2016 500.00 10/07/2016 Books Lending