Strategic market management (Record no. 26898)

MARC details
000 -LEADER
fixed length control field 00530nam a2200205Ia 4500
005 - DATE & TIME
control field 20230718151230.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780470317242
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 ## - TITLE STATEMENT
Title Strategic market management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc John Wiley,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Pages ix, 341p.
500 ## - GENERAL NOTE
General note Including index
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
650 ## - SUBJECT
Subject Strategic management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 23
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 04/28/2016 Complimentary 740.00   658.8 AAK DD34330 04/28/2016 1480.00 04/28/2016 Books Lending