Marketing communication (Record no. 26652)
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000 -LEADER | |
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fixed length control field | 00513nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140515s9999||||xx |||||||||||||| ||und|| |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UPES LIBRARY |
Language of cataloging | English |
082 ## - DDC NUMBER | |
Classification number | 658.8 |
Book Number | CCE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Centre for Continuing Education (CCE), UPES |
245 ## - TITLE STATEMENT | |
Title | Marketing communication |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Dehradun: |
Name of publisher, distributor, etc | UPES, |
Date of publication, distribution, etc | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Pages | iv, 287p. |
500 ## - GENERAL NOTE | |
General note | BMCG-101D BBA (Aviation Operations) |
650 ## - SUBJECT | |
Subject | Marketing |
710 ## - ADDED ENTRY CORPORATE NAME | |
Name of the body | University of Petroleum & Energy Studies |
942 ## - Item Type | |
Koha item type | CCE Course Materials |
100 ## - MAIN ENTRY--PERSONAL NAME | |
-- | 7441 |
650 ## - SUBJECT | |
-- | 6158 |
710 ## - ADDED ENTRY CORPORATE NAME | |
-- | 23734 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Management Library | Management Library | 07/23/2014 | 658.8 CCE | G976 | 04/15/2016 | 07/23/2014 | CCE Course Materials |