Marketing Research (Record no. 26638)

MARC details
000 -LEADER
fixed length control field 00598nam a2200241Ia 4500
005 - DATE & TIME
control field 20231109141052.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140514s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788129702562
020 ## - ISBN
International Standard Book Number 8129702568
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 ## - TITLE STATEMENT
Title Marketing Research
Sub Title : an applied orientation
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2004
Name of publisher, distributor, etc Pearson Education,
Place of publication, distribution, etc New Delhi:
300 ## - PHYSICAL DESCRIPTION
Pages Vp.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4796
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Koha out on loan
        Management Library Management Library L17-Lending Section 05/16/2014   325.00 8 1 658.83 MAL DD12040 04/10/2019 12/20/2018 650.00 10/20/2005 Books Lending    
        Management Library Management Library L14-Lending section 04/14/2016 Complimentary 799.00 6 3 658.83 MAL DD34065 11/09/2023 11/09/2023 1598.00 04/14/2016 Books Lending Dewey Decimal Classification 12/11/2023