Marketing management (Record no. 25713)

MARC details
000 -LEADER
fixed length control field 00533nam a22001937a 4500
005 - DATE & TIME
control field 20210526175321.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160316b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780070603950
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number LAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lal, Rajiv
245 ## - TITLE STATEMENT
Title Marketing management
Sub Title : Text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 2012 (R)
300 ## - PHYSICAL DESCRIPTION
Pages xiii, 812p.
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Quelch, John A
705 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Rangan, V. Kasturi
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 23692
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 23695
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 03/17/2016 Book World 985.00   658.802 LAL DD32270 03/16/2016 1970.00 03/18/2016 Books Lending
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 03/16/2016 Book World 985.00   658.802 LAL DD32271 03/16/2016 1970.00 03/18/2016 Books Lending