Advertising , sales promotion and CRM (Record no. 24991)

MARC details
000 -LEADER
fixed length control field 00501nam a22001937a 4500
005 - DATE & TIME
control field 20240404161746.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160220b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 8183980325
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number AGA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Agarwal, P. K
245 ## - TITLE STATEMENT
Title Advertising , sales promotion and CRM
250 ## - EDITION STATEMENT
Edition statement 2nd, rev.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Meerut:
Name of publisher, distributor, etc Pragati Prakashan,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Pages xii,492p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 79
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 02/20/2016 Complimentary 195.00 3 1 659.1 AGA DD31168 04/22/2024 04/04/2024 390.00 02/20/2016 Books Lending