Digital marketing excellence (Record no. 249680)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a2200217Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20240920152536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190401s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781138494237 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| 245 #0 - TITLE STATEMENT | |
| Title | Digital marketing excellence |
| Sub Title | : planning optimizing and integrating online marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge, |
| Place of publication, distribution, etc | New York: |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxix, 660p. |
| 650 ## - SUBJECT | |
| Subject | Marketing |
| 653 ## - Subject | |
| Subject | Digital marketing |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Smith, P. R |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 687804 |
| 650 ## - SUBJECT | |
| -- | 6158 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 685265 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha renewals | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Library | Law Library | L16-Lending section | 05/02/2019 | Book World | 995.00 | 4 | 1 | 658.8 CHA | DD59853 | 09/20/2024 | 09/20/2024 | 1990.00 | 05/02/2019 | Books Lending | ||||
| Dewey Decimal Classification | Reference Books (Not For Loan) | Management Library | Management Library | R-20-Reference Section | 05/02/2019 | Book World | 995.00 | 658.8 CHA | DD59852 | 05/02/2019 | 1990.00 | 05/02/2019 | Reference Books |