Principles of marketing (Record no. 249472)

MARC details
000 -LEADER
fixed length control field 00540nam a2200205Ia 4500
005 - DATE & TIME
control field 20211231123258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190329s9999 xx 000 0 und d
020 ## - ISBN
International Standard Book Number 9789352865611
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 17th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson India,
Place of publication, distribution, etc Noida:
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Pages xxii, 701p.
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Armstrong, Gary
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Agnihotri, Prafulla
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 6916
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 315
700 ## - ADDED ENTRY PERSONAL NAME
-- 78536
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Design Studies Central LIBRARY Central LIBRARY R27-2F SOD LIBRARY 04/09/2019 TV Enterprises 899.00 1 658.8 KOT DD58531 02/22/2022 12/31/2021 1798.00 04/09/2019 Lending - SOD