Social marketing in India (Record no. 246904)

MARC details
000 -LEADER
fixed length control field 00574nam a2200217Ia 4500
005 - DATE & TIME
control field 20210524133608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190312s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788132113577
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number DES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Deshpande, Sameer
245 #0 - TITLE STATEMENT
Title Social marketing in India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage,
Place of publication, distribution, etc New Delhi:
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Pages xiii, 424p.
500 ## - GENERAL NOTE
General note 2nd reprint - 2015
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Digital marketing
654 ## - Subject
Subject Social media
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Lee, Nancy R.
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 78135
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 78137
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library R-23-Reference Section 04/05/2019 Book World 390.62 658.8 DES DD58306 04/05/2019 625.00 04/05/2019 Books Lending