MKTG (Record no. 246723)

MARC details
000 -LEADER
fixed length control field 00565nam a2200205Ia 4500
005 - DATE & TIME
control field 20250224142740.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190312s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788131520345
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number LAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
245 #0 - TITLE STATEMENT
Title MKTG
Sub Title : a South-Asian perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi:
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Pages xvii, 671p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Hair, Joseph F.;
710 ## - ADDED ENTRY CORPORATE NAME
Name of the body Sharma, Dheeraj
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4450
650 ## - SUBJECT
-- 83625
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 3186
710 ## - ADDED ENTRY CORPORATE NAME
-- 83626
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Koha out on loan Koha date last borrowed
    Dewey Decimal Classification     Management Library Law Library L15-Lending section 05/23/2019 Book World 899.00 1 658.8 LAM DD61608 02/24/2025 1798.00 05/20/2019 Books Lending 06/30/2025 02/24/2025
    Dewey Decimal Classification     Management Library Law Library L16-Lending section 05/23/2019 Book World 899.00 1 658.8 LAM DD61607 10/24/2024 1798.00 05/20/2019 Books Lending   07/05/2024
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/23/2019 Book World 899.00   658.8 LAM DD61611 05/20/2019 1798.00 05/20/2019 Books Lending    
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/23/2019 Book World 899.00   658.8 LAM DD61610 05/20/2019 1798.00 05/20/2019 Books Lending    
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/23/2019 Book World 899.00 1 658.8 LAM DD61609 10/26/2021 1798.00 05/20/2019 Books Lending   02/24/2020