Brand management (Record no. 246523)

MARC details
000 -LEADER
fixed length control field 00470nam a2200169Ia 4500
005 - DATE & TIME
control field 20190415183159.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190307s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9781473951983
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number BEV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Beverland, Michael
245 #0 - TITLE STATEMENT
Title Brand management
Sub Title : co-creating meaningful brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage,
Place of publication, distribution, etc Los angeles :
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Pages xvi, 400p.
650 ## - SUBJECT
Subject Management
942 ## - Item Type
Koha item type Reference Books
100 ## - MAIN ENTRY--PERSONAL NAME
-- 79292
650 ## - SUBJECT
-- 79562
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-20-Reference Section 04/15/2019 Atlantic 4253.83   658.827 BEV DD56144 04/15/2019 8507.66 04/15/2019 Reference Books