Advertising management (Record no. 24534)

MARC details
000 -LEADER
fixed length control field 00512nam a2200193 4500
005 - DATE & TIME
control field 20210430142054.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151218b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780195678437
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number JET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jethwaney, Jaishri
245 ## - TITLE STATEMENT
Title Advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Pages xii, 716p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Jain, Shruti
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3735
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 3662
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Koha collection
        Management Library Management Library L19-Lending Section 05/16/2014   325.00 3 659.1 JET DD14215 03/19/2018 02/26/2018 650.00 11/03/2007 Books Lending    
      Reference Books (Not For Loan) Management Library Management Library R-21-Reference Section 12/18/2015 Complimentary 325.00   659.1 JET DD30523 12/18/2015   650.00 12/17/2015 Books Lending Dewey Decimal Classification Reference